ON BRAND. MULTI PURPOSE. CURATED. COHESIVE.
A first impression can turn an ordinary experience into an extraordinary one. lt can mean the difference between a single sale, or the build of a loyal clientele. Whether it is your storefront, your website, or your social media presence, potential customers will know about you and your business long before you meet.
Make it a lasting impression.
Ensure the story you want to tell is illustrated by vibrant, modern, and luxuriously designed imagery. Own your personality and create a visually stimulating presence. B. & CO CREATIVE provides full service, carefully tailored offerings for discerning small businesses and large corporations alike who are dedicated to putting their best face forward.
What are brand photography sessions?
Brand photography sessions visually translate all of the things that uniquely identify your business... the people, the product, the service, the space, and the interactions. In our digital world, your first impression lies at the fingertips of your potential clients — be it through social platforms, your business website, and even your personal online presence. You can’t dictate what people may say about your brand — but you can influence their opinion by incorporating lifestyle portraiture that tells your story in a lively, modern and vibrant way.
What type of images are included in a brand photography session?
Ultimately, brand photography sessions are designed to curate an array of portraiture that will leave your potential clients curious, engaged, and excited about the goods or services you offer. But the images produced in a brand photography session are as variable and unique as your business. If you’re a solo entrepreneur or creative type, your session may focus on you: your ‘why,’ your passions, your talents, and your personality. An established storefront, artisan, or “big-small” business will produce images that focus on your product, your process, and the team behind it all.
In the end, the goal is to achieve a custom, personal library of images to leverage your brand across your social platforms, your business website, and print campaigns, among others. Most commonly, you’ll walk away with:
custom portraits showcasing your overall brand and style
interactive, "storytelling" images that demonstrate your process and service
stock photographs of your product and/or storefront space
What are brand portraits?
The face behind the brand is one of the most intriguing and captivating selling points for any good or service. When your clients know YOU, they become confident in your product or service. Brand portraits fall in the way of “creative, lifestyle head shots”. The difference between brand portraits and a traditional head shot is that they are meant to authentically showcase your personality as well as those of other key players in the context of your business. Yes, these are typically posed, facing the camera type shots like head shots … but they toss the old iPhone selfie aside and give you a full edited-to-perfection portrait (goodbye wrinkles, blemishes, stray hairs, etc. … get what we’re saying?).
Who are branding photography sessions for?
Whether you are a solo entrepreneur or creative, or a small business with a team of employees, or anything in between… branding sessions are for you! The beauty of these sessions is that they are completely customizable to your needs.
Why should my business invest in a branding photography session?
Fun fact: lifestyle images (especially when they include the faces behind your brand) generate more interactions and organic follower growth than static, traditional images. As a small business owners, we understand the challenges and financial constraints that come along with the territory. We also know how important it is to inject personality and identity into your brand so that your clients… current and potential… can get to know exactly who you are and what you stand for. Whether you are a solo entrepreneur or a whole team, your clients must feel this connection. A curated set of images that showcases you and your brand at its very best is an important and worthwhile investment. We’ve tailored our sessions to be flexible, customizable and most importantly, financially feasible. Our 3 or 6 month payment plans are available for all of our branding services.
Why do you use natural light vs. studio or artificial lighting?
We are huge proponents of natural lighting for so many reasons! Natural light is just that… natural. It is soft, flattering & creates images that feel modern & approachable. We love playing with sunlight and shadow outdoors, and finding beautiful spaces of window light in any indoor space. Using natural light allows us to travel light (no heavy & bulky equipment to take up lots of real estate on location) and come to you, and shoot in pretty much any space. We also find that when it’s just us and our camera, we can create beautiful, true to life images and those being photographer feel less staged or awkward.
What is the process like?
Ready to put your best face forward? Let’s connect! The most important part of any branding session is for us to get to know you and your brand. We’ll schedule a no-hassles-no-obligation phone consult to discuss who you are, where you’ve been, where you’re going, and identify how a beautiful set of images can lead you on your path. You will complete a comprehensive questionnaire to help you think about your goals, and so that we can take a deep dive into your brand. We’ll also chat about your website and social media plans, and how you plan to incorporate images into these digital platforms. We work closely with Social Static, a small business focused on social media and content strategy, and depending on where you’re at, we may recommend a brand audit or strategy session with their team. After all, images are only as good as how you use them, and having a plan is oh so important!
Once we’ve gotten our bearings and you’ve decided what session option works best for you, we’ll formulate a master plan… the who/what/where/when/how… and create a shot list for the day so that we perfectly achieve all of your goals.
Is hair and makeup included?
We are all about portraying your authentic “you”, but a more polished, perfect version! With that said, we highly recommend hair and makeup (when applicable) before your branding session, and will happily refer you to our favorite artists & stylists, but do not require or include it in our sessions. All of our branding photography session includes our wardrobe guidance to help you nail down the perfect look(s) for your session. If you have a team, we’ll help you to decide how to dress to look cohesive, but not too matchy matchy!
How are the images delivered to me, and how can I use them?
Full transparency: we are self-identified overachievers. More often than not, we deliver a perfectly curated set of images through our simple and secure platform for your review, above and beyond the number of portraits promised in your session type. We aim to deliver 100% usable images… no throwaway shots… and never leave a good image sitting on our cameras. You will be drawn to the images that resonate with you personally, and we recommend those as your top selections. If we capture more images than what is included in your session, you will have the opportunity to purchase images above and beyond what is included in your session.
Once you’ve selected your favorites, your images will be available to download by both you and anyone else you grant permission. You’ll receive both the high resolution versions as well as web sized files renamed for easy organization and SEO purposes. Our goal is to make your life easy, by delivering a set of images that are ready to use, well organized and can be easily inserted into any application at any time.
And while we always love and appreciate photo credit, it is never required. The images included in your session are yours to use, forever, for any personal or commercial usage. The only restriction is that you cannot sell the images. We retain the copyright of your images, but your usage possibilities are endless.